Privacy Policy

Last Updated: [Insert Date, e.g., February 12, 2026]

At Smart Property Widget (“we,” “us,” or “our”), we are committed to protecting the privacy and security of your data. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website (www.smartpropertywidget.com) or use our property widget services.

1. Important Information: Our Role in Data Processing

Under the General Data Protection Regulation (GDPR), we serve two distinct roles:

• Data Controller: We are the controller of the data provided by our direct customers (the real estate professionals who sign up for our service).

• Data Processor: We are the processor of the data collected from your website visitors via the Widget. In this case, you (the real estate professional) are the Data Controller.

2. Information We Collect

A. From Our Customers (Real Estate Professionals)

• Identity & Contact Data: Name, email address, phone number, and business name.

• Financial Data: Payment card details and billing address (processed via secure third-party processors like Stripe).

• Technical Data: IP address, browser type, and usage patterns on our platform.

B. From Your End-Users (Via the Widget)

The Widget may collect information from your website visitors, including:

• Lead Information: Name, email, and phone number (if submitted via a contact form).

• Property Interest: Search queries, viewed listings, and valuation requests.

• Technical Data: IP addresses and device information to ensure the Widget functions correctly on your site.

3. How We Use Your Information

We use the data we collect for the following purposes:

• Service Delivery: To provide, maintain, and improve the Smart Property Widget.

• Account Management: To manage your subscription, billing, and customer support.

• Communication: To send you service updates, security alerts, and marketing (with your consent).

• Analytics: To understand how our Site and Widget are performing.

4. Legal Basis for Processing (GDPR)

We process your data only when we have a legal basis to do so:

• Contractual Necessity: To fulfill our agreement with you.

• Consent: When you opt-in to marketing or specific data uses.

• Legitimate Interests: To improve our services and protect against fraud.

• Legal Obligation: To comply with tax, accounting, or law enforcement requirements.

5. Data Sharing and Disclosure

We do not sell your personal data. We only share information with:

• Service Providers: Third parties who help us host our servers, process payments, or send emails (e.g., AWS, Stripe, Mailchimp).

• Legal Compliance: If required by law or to protect our legal rights.

• Business Transfers: In the event of a merger, acquisition, or sale of assets.

6. International Data Transfers

If we transfer data outside the UK or European Economic Area (EEA), we ensure a similar degree of protection is afforded to it by using Standard Contractual Clauses (SCCs) approved by the European Commission or equivalent UK safeguards.

7. Data Retention

• Customer Data: We keep your information as long as your account is active.

• Lead Data: We retain lead data processed via the Widget according to the settings you choose or until our agreement ends, after which it is deleted or anonymized.

8. Your Rights

Under GDPR, you have the right to:

• Access your data.

• Correct inaccurate data.

• Request Erasure (“Right to be forgotten”).

• Object to or restrict processing.

• Data Portability (moving your data to another service).

To exercise these rights, please contact us at [Insert Email Address].

9. Cookies and Tracking

We use cookies to enhance your experience.

• Essential Cookies: Required for the Site to function.

• Analytical Cookies: To help us measure traffic (e.g., Google Analytics).

• Customer Choice: You can manage your cookie preferences through your browser settings.

10. Security

We implement industry-standard technical and organizational measures, including SSL encryption and restricted access controls, to protect your data. However, no method of transmission over the internet is 100% secure.

11. Contact Us

For any privacy-related inquiries, please contact our Data Protection contact:

• Email: info@smartpropertywidget.com

• Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ